Beginning your marketing journey?
Learn about marketing from a successful
entrepreneur through my first-hand business experiences connecting with great
communicators like President Reagan, Ben & Jerry’s, Macho Man Randy Savage
and Joe Frazier.
Over the last 30 years, my life has revolved
around stories about family, food and marketing. I love unraveling the threads
of these tales to bring personal experiences to life and to teach clear and
simple lessons about important moments in my life. I wondered if I could help
the community of marketing novices who are hungry to unravel some of the
mysteries of marketing by telling a few stories from my marketing career. In
this book, I share many special lessons learned with their own eureka moment
that highlighted important aspects about successful marketing and
brand-building ideas.
These lessons didn’t occur in a classroom. They
happened in the real and at times, surreal world through interactions with a
wide range of both famous and not-so-famous people. I learned from a President
of the United States named Reagan, a professional wrestler named Macho Man
Randy Savage and the exotically strange and wonderful Frank Zappa. During my
marketing journey, I came to understand how much you can learn about business
and marketing by being in the moment.
Looking back, I realize that my marketing
adventures were meant to teach, to inspire and eventually be shared with others
interested in understanding marketing. Each story is wrapped with a single key
marketing lesson, concept or insight that has helped me learn an important
brand building strategies or a practical tactic. When you combine these stories
together, they are like preparing a meal where each ingredient is blended
together to create a sweet and delicious marketing cuisine.
There are plenty of textbooks and how-to-books
available where you can also learn some of these principles.
THIS BOOK IS DIFFERENT.
My book is written by an experienced entrepreneur
who did exactly what you want to do - successfully use marketing to grow a
brand and to create an emotional bond between your product and your customers.
Each example in this marketing memoir is filled with personal anecdotes
embedded with crisp, clear information that you can use to improve your own
communications efforts. My sincere hope is that this book will spark your
creativity and assist as you successfully build your brand and grow your
business.
Within each individual story I have extracted a
key word or phrase as a marketing lesson. In simple and straightforward
language, these key words can help guide you in your entrepreneurial venture or
small to mid-sized business.
The book will answer marketing questions such as…
Why you must differentiate your brand from the
category to be noticed and to have the market share your story.
Why asking questions is one of most powerful way
to market and sell a product or service.
Fearlessness is a critical requirement to help
you get to the next level of success.
Optimism plays a surprising role in all marketing
activities. Learn why.
Storytelling is a key marketing tactics to
attract the right type of customers.
Being on autopilot can be deadlier for a brand
than a wrong decision. Never stay on cruise control.
Why is it vital to your brand’s health that you
are highly focused?
The extraordinary lesson that something as simple
as superb fried chicken can teach you about the power of marketing through word
of mouth.
Those who have studied marketing in business school
may not find my approach of great value although I hope they will be amused by
some of my life stories. Some might be critical that I have over simplified
marketing. I accept that this book may not be for you.
My book is for someone beginning their marketing
journey that needs a marketing coach. The goal in writing this book is modest.
I only want my marketing memoir to help one person: You.
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